Communication for social change

Successful HIV therapy requires 95% adherence. As antiretrovirals are becoming more widely available and an increasing number of ARV programmes are launched in developing countries, HIV patients need to be helped to strictly follow a treatment plan. This manual, one of the first adherence training tools developed in Africa, has been designed for health professionals in the province of Mombasa, but can be adapted to other contexts. It consists of four modules, each including Power Point presentations, suggested activities and additional informative material. Module 1 provides basic information on adherence, highlighting the consequences of non-adherence. Module 2 deals with all aspects of patient preparation for adherence and module 3 aims to provide trainees with specific skills in preparatory counseling for patients prior initiating ARV treatment. Finally, module 4 is designed to help health care providers assist patients during treatment

Describes an exploratory meeting in South Africa in 1998, and the ideas that emerged. Outcomes include 'a concrete definition of communication for social change, an outline for the skills and attributes needed to do this work, the conceptualization of how to train/educate people in this work and an agreement on evaluation measurements'

Presents a framework for improved programming in the water and sanitation sector (both urban and rural), which focuses on two-way communication and multisectoral collaboration among politicians, policy-makers, key agencies, service providers and communities

This manual argues that communication facilitates the development process. It conceptualises communication as interaction between and among the people whose development is being considered. In this way, communication becomes the development process itself, and the stakeholders - community members or their supporters who share an interest in the outcome - are development communicators as well. Using examples from environmental and natural resource management to illustrate participatory development communication, the manual is adaptable to other development areas, including health. It describes the root concepts of participatory development communication, a ten-step methodology for its application, and suggests communication tools appropriate to the approach. In an annex appended to the book, the author presents a summary of the changing perception of the relationship between the twin processes of communication and development. This adds a theoretical background to the material that gives it more depth for development researchers and practitioners for whom the book is intended, and will also be useful for development communication students

This is a practical manual for working in partnership. It looks in detail at the realities of communicating in partnership

This case study describes in some detail the communication methodologies in a cooperative bank in Bangladesh, which relies on the participation of landless people. The paper describes and analyzes the bank's approach to external and internal communication and information processing, its methods of information, management and decision-making - features of the Bank's organization and functioning which have played a significant role in its success

This is the 'social change' page in the 'thinking' section of Soul Beat Africa, a joint initiative of Soul City and the Communications Initiative. It lists and links to about 20 resources, from papers and commentaries to interviews and case studies, on this topic