What matters in a communication strategy

McBEAN, Bridget
Publication Date 
8 p

This is an overview of the..." elements to consider in developing an organisational communication strategy. Aimed at development workers, researchers and policymakers - from international organisations, the business community, government and non-governmental organisations - it demonstrates that the communication field is large and growing"

Document No:
ECDPM In Brief 11AB
Regional Focus 
Type of material