This guide aims to provide perspectives, tools and experiences regarding how to go about participatory communication strategies. It has been written for development workers in the field
This briefing paper considers the findings of research conducted by REACH, an independent research trust in Malawi, on poverty and access to health care services at community level. It looks at the processes used by REACH to communicate findings into policy and practice. These include developing relationships with policymakers to enhance ownership of the research process, advocating research findings at policy fora, presenting findings generated by a range of research methods, and strategically framing the research in different discourses (eg poverty, gender) depending on the audience
This publication presents the activities and lessons learned from a project which sought to halve malnutrition among preschool children, raise primary school enrollment, reduce dropout and repetition rates, improve psycho-social and cognitive development, and increase the number of mothers practicing appropriate childcare. A strategic communication programme was designed to help mothers and other caregivers adopt new behaviours needed to achieve project outcomes. It helped the project team identify necessary changes in behaviour, knowledge or attitude for all target audiences; frame project-related issues relevant to different stakeholders, such as parliamentarians, mothers, community leaders, educators, and local government administrators; craft persuasive messages according to their needs, concerns and perceptions; and use the most appropriate communication channels. The communication strategy included a: national advocacy effort aimed at parliamentarians, health and education ministry officials, district and community leaders; multi-media campaign that emphasized three behaviour change interventions; training programme for health workers and pre-school teachers on their role; and monitoring and evaluation component to ensure that materials were disseminated via cost-effective channels of communication and that messages reached target audiences. Lessons learned emphasize the value of developing a comprehensive communication strategy during project design.
This paper discusses the first phase of a two-part study, which identified core elements of programmes through an examination of programme dynamics, activities, costs, and outputs in two countries. Based on this data, the first phase developed frameworks and eight checklists to use in assessing youth peer education effectiveness and sustainability
This paper argues that recipient countries/organisations do not readily assume ownership of project evaluations, and that they often see them as a burden rather than as a useful tool. The changing context of development cooperation, with a growing share of aid transfers being channelled through multi-donor budget and sector support programmes rather than through single-donor projects, is also raising challenges to the conventional practice of evaluation. The relevance of assessing achieved results compared to the originally stated goals of these programmes is being questioned by some of their managers. This paper suggests that strengthening the partnership around the evaluation would make it more relevant and would increase its impact
This paper discusses five key concepts that form part of a participatory approach: communication, participation, networking, diversity and association, and how they relate. It also considers approaches to scale, provides case studies from around the world, and offers some lessons and principles. It would be useful to anyone interested in sustainable solutions to development
This report presents a family tree of theories, concepts, methodologies and strategies for change in the field of development communication. It presents a chronological evolution and comparison of approaches and findings. The goal of this report is to clarify the understandings and the uses of the most influential theories, strategies, and techniques
Discusses how Danida addresses communication issues, in particular, communication for social change; and outlines the challenges and gaps in evaluating communications for social change
This paper explores why networking is important in communication; why networking is important in research; and whether networking is important in communicating research
Describes an exploratory meeting in South Africa in 1998, and the ideas that emerged. Outcomes include 'a concrete definition of communication for social change, an outline for the skills and attributes needed to do this work, the conceptualization of how to train/educate people in this work and an agreement on evaluation measurements'
"Corporations use public relations techniques to limit campaigns against the socially-irresponsible or environmentally-destructive practices of transnational companies. Taking the infant food industry as a case study, this briefing discusses the risks of 'dialogue' with company or industry organizations"
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