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Planning behaviour change communication (BCC) interventions : a practical handbook

CHEN, Peter F.
2006

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This handbook begins by clarifing the concepts of behaviour change communication (BCC) interventions in the context of UNFPA programmes. This is followed by a brief presentation of some of the most common theoretical frameworks that serve to help gain an understanding of the processes that can influence health-related behaviours. An important aspect of the handbook is the step-by-step guide on following a process or chain of events to plan, design, execute, monitor and evaluate BCC interventions

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