This toolkit has been designed for organisations promoting activities and events for the World Health Day 2005, and particularly concerned with the survival and well-being of mothers and children. It spells out four key messages: too many mothers and children are suffering and dying each year; healthy mothers and children are the real wealth of societies; millions of lives could be saved using the knowledge available today; in order to make a difference stakeholders must join forces and act together
This training resource is designed primarily for people working in the not-for-profit sector, including researchers, scientists, project managers, team members, campaigners, fundraisers, social activists and writers. Divided into three sections: 'Effective Writing: Core Skills', 'Writing for Science', and 'Writing for Advocacy'. 'Effective Writing: Core Skills' helps to develop the skills needed to write clearly and purposefully, organise ideas and express them well. 'Writing for Science' shows how to produce writing for publication in specialist journals. It teaches how to build on the core skills of effective writing and add further skills that apply to this specialised type of writing. This section gives a better chance of getting published, discusses the ethics of authorship, how to respond to editors and correct proofs. 'Writing for Advocacy' contains a wealth of advice on how to win hearts and minds and how to adapt core writing skills to lobbying or campaigning documents. The section looks at articles, leaflets, newsletters, pamphlets, press releases and posters. Extra features include a resource centre with suggestions for further reading and links to useful websites and resources
Part of the UNAIDS best practice collection, this publication outlines an inexpensive communications methodology for media and HIV/AIDS workers. It is illustrated with examples of successful HIV/AIDS radio programming from all over the world. Includes sections on planning, researching, designing and producing radio programming, with a participatory emphasis
This book describes how, in the current climate of political and socio-economic change, communication can play a decisive role in promoting food security and rural development. By fostering a dialogue between rural people and other sectors of society, communication processes can empower both women and men to provide information and knowledge as a basis for change and innovation. It can give rural women a voice to advocate changes in policies, attitudes and social behaviour or customs that negatively affect them. The book briefly explores these complicated ideas, focussing on how communication processes can be harnessed. It then describes how different technologies, from the internet, video and radio, to traditional media, can be used. It is illustrated with brief case studies throughout
Using tuberculosis as an example, this guide goes through the stages of documenting the situation, packaging the message, working with the media, and mobilizing others to effect change through advocacy