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Soul City

January 2006

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The Soul City Institute for Health and Development Communication (SC IHDC) is a social change project which aims to impact on society at the individual, community and socio-political levels. SC IHDC is South Africa's premier edutainment project. The webiste includes details and publications about all major Soul City projects, including evaluation reports, advocacy material and training material

Social change : the Soul City communication experience

SOUL CITY
2001

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This is an evaluation of the fourth series of Soul City, a mass media health promotion intervention which uses television, radio and print media. The fourth series includes a partnership with National Network on Violence Against Women (NNVAW) to extend the advocacy, community action and support components of the programme. The evaluation of the fourth series is wide-reaching and complex, consisting of a number of linked studies, and is among the largest of its kind in the field of health communication worldwide. The Soul City 4 evaluation comprehensively and systematically investigated and documented the impact of Soul City 4 at a number of levels; data consistently and strongly supported the conclusion that Soul City 4 had led to social and behavioural changes. It had also contributed to people maintaining positive behaviour when it already existed

Tips and techniques

WITNESS
2000

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This manual and video is a useful guide for anyone new to using a motion camera. It covers dealing with light, sound, and movement, and techniques such as panning, tilting, and zooming. More advanced concepts are introduced, such as composition, direction, and safety precautions, including how to use the camera without attracting unwanted attention

Voices for change : rural woman and communication

BALIT, Silvia
COMMUNICATION FOR DEVELOPMENT GROUP
1999

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This book describes how, in the current climate of political and socio-economic change, communication can play a decisive role in promoting food security and rural development. By fostering a dialogue between rural people and other sectors of society, communication processes can empower both women and men to provide information and knowledge as a basis for change and innovation. It can give rural women a voice to advocate changes in policies, attitudes and social behaviour or customs that negatively affect them. The book briefly explores these complicated ideas, focussing on how communication processes can be harnessed. It then describes how different technologies, from the internet, video and radio, to traditional media, can be used. It is illustrated with brief case studies throughout

Communications programming for HIV/AIDS : an annotated bibliography

JOINT UNITED NATIONS PROGRAMME ON HIV/AIDS (UNAIDS)
1999

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This annotated bibliography pulls together published and unpublished research and examples from practice based on communication strategies for HIV/AIDS prevention and care. It highlights the literature in both theoretical and practical applications. Researchers and practitioners can use this bibliography to identify key books, articles, and reports that deal with specific communications-related aspects of HIV/AIDS prevention and care.
The first section contains references related to the different theoretical concepts in HIV/AIDS communication, and examples of their application in different settings. The theories considered are the diffusion of innovations, the health belief model, the theory of reasoned action, the AIDS risk-reduction and management model, the sense-making approach, and social learning and cognitive theories. The second section of this bibliography covers examples and reports of HIV/AIDS communication campaigns. In doing so, it provides references dealing with traditional mass media campaigns, multimedia campaigns, and the role of interpersonal and small-group communication in media campaigns; as well as more recent approaches to health and HIV/AIDS communication such as media advocacy and entertainment-education. The third section of this document contains references on community response to HIV/AIDS. Culture and context occupy the fourth section, which includes citations that might help users identify key references associated with some of the issues identified as highly relevant to future HIV/AIDS communication, such as language and different ways of knowing and communicating in varied contexts

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