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Methodological guide for designing and implementing a multimedia communication strategy

COMMUNICATION FOR DEVELOPMENT GROUP
2002

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This manual describes the process of drawing up a multimedia communication strategy. It describes general principles for planning communication for development, and goes into some detail about how to apply these principles. Sections cover situation analysis, drawing up a strategic framework, validating the strategy, and implementation of the communication plan

Understanding farmers' communication networks : an experience in the Philippines

COMMUNICATION FOR DEVELOPMENT GROUP
1995

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This case study addresses the need to improve the exchange of relevant agricultural information between research, extension networks and farmers in five regions of the Philippines. It focuses on developing an approach to map the communication networks which exist in an agricultural system and to identify the main actors which play a role in shaping agricultural and rural development

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