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Making health communication programs work

NATIONAL CANCER INSTITUTE
2002

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This handbook presents key principles and steps in developing and evaluating health communication program for the public, patients, and health professionals. It expands upon and replaces two earlier publications titled Pretesting in Health Communications and Making PSA's Work. Referring primarily to the context of the United States, the guide discusses specific steps in program development and includes examples of their use. Sources of additional information on each subject are included at the end of the chapters

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