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Mass media interventions for promoting HIV testing

VIDANAPATHIRANA, J
et al
2005

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A systematic review to assess the effect of mass media interventions and the most effective form of mass media intervention at a general population level or in specific target populations, in relation to changes in HIV testing, compared with a control group or with pre-intervention levels. Demonstrates that mass media campaigns designed to raise awareness of HIV and AIDS have shown immediate and significant effects in the promotion of voluntary counseling and testing for HIV. However no significant long-term effect was demonstrated. This may have been due to the short duration of the campaigns. Further research is needed to identify the impact of mass media campaigns, their cost effectiveness, and types of campaigns and message characteristics. In addition, more studies are needed to explore new media strategies for the long term

Community television for the poor : a scoping study. Final technical report. The one to watch, literally?

BACHELOR, S
SCOTT, N
EASTWICK, G
et al
2005

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A technical report on the use of community television. The purpose of the research was to explore the opportunities presented by digital convergence for locally produced and broadcast integrated television and radio for development education, development communication strategies and local content capture among the poor. The research confirms the starting premises of the research, that community radio is known to have strong developmental benefits; that there is a strong trend towards television, even among the poor; and that there will be new opportunities for audiovisual media presented by digital convergence. The report concludes that community television could play a huge role in empowering local communities

Is cybermedicine killing you? The story of a Cochrane disaster

EYSENBACH, Gunther
KUMMERVOLD, Per Egil
2005

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This editorial briefly reviews the series of events that led to the publication, dissemination and eventual retraction of a flawed Cochrane systematic review on interactive health communication applications (IHCAs), which was widely reported in the media with headlines such as 'Internet Makes Us Sick', 'Knowledge May Be Hazardous to Web Consumers' Health', 'Too Much Advice Can Be Bad for Your Health', 'Click to Get Sick?' and even 'Is Cybermedicine Killing You?'. The authors show that while the media attention helped to speed up the identification of errors, leading to a retraction of the review after only 13 days, a paper subsequently published by Rada shows that the retraction, in contrast to the original review, remained largely unnoticed by the public. The authors examine the three flaws of the review and then discuss 'retraction ethics' for researchers, editors/publishers and journalists, making recommendations for the future

Make every mother and child count : World Health Day 7 April 2005. A toolkit for organizers of activities

WORLD HEALTH ORGANIZATION
2005

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This toolkit has been designed for organisations promoting activities and events for the World Health Day 2005, and particularly concerned with the survival and well-being of mothers and children. It spells out four key messages: too many mothers and children are suffering and dying each year; healthy mothers and children are the real wealth of societies; millions of lives could be saved using the knowledge available today; in order to make a difference stakeholders must join forces and act together

Guidelines for reducing stigma and discrimination and enhanacing care and support for people living with HIV and AIDS

KHAN, Naira
LOEWENSON, Rene
2005

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In many communities, stigma and fear of discrimination often exacerbate the impact of the AIDS epidemic and prevent people living with HIV (PLWH) from accessing support services. This document, commissioned by SANASO, and incorporating inputs from faith-based organisations, union representatives, people living with HIV and the media, examines how to address stigma and discrimination in key settings of social life, such as the family, the workplace, faith-based organisations, and the media. It suggests good practices, policies or behavioural changes which should foster a supportive environment for PLWH and improve the general response to HIV and AIDS

Shaping the conflict : factors influencing the representation of conflict around HIV/AIDS policy in the South African press

FINLAY, Alan
December 2004

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This article identifies three major constraints to better HIV and AIDS coverage in the South African media, which are the imperative of news values, economic constraints and lack of commitment to HIV and AIDS stories. The lack of editorial-level policy around HIV and AIDS coverage means that editorial decisions tend to be ad-hoc, reactive, and largely determined on a case by case basis

Radio broadcasting for health : a decision makers' guide

SKUSE, Andrew
July 2004

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This DFID issues paper examines the contribution of community, national and international radio to health programmes in the developing world. It contextualises the relevance of radio as a strategic tool of human development and poverty reduction, examines its use by poor people, and advocates a people-centred and rights-based approach to health communications. It addresses a range of issues from the role of formative research and evaluation and the development of health messages, to a range of format options widely used in health broadcasting. It also examines the community, public and international radio sectors and in the process highlights a range of opportunities and constraints that these sectors face. Likewise, it highlights key synergies and linkages that could be enhanced to improve access to health information for radio producers, the poor, the 'at risk' and the vulnerable. In doing so, this paper raises a number of critical questions about capacity development, social mobilisation, and using radio in conjunction with other technologies such as the Internet and email

Lights...camera...attitude! : introducing disability arts and culture

ABBAS, Jihan
et al
April 2004

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This report "addresses the definition and scope of cultural activity by disabled artists, scholars and activists through a range of media (print, video/film, performance and other) in North America and internationally...It makes explicit the implications of cultural activities for different sectors of life in Ontario but also for the global movement of disabled people towards full inclusion"

African civil society contact directory

KABISSA SPACE FOR CHANGE IN AFRICA
2004

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The aim of the directory is to encourage and strengthen ties between civil society organisations in Africa by providing information on civil society organisations working in Africa. The database can be searched by sector, region in Africa, country of location or keyword. Each entry gives information on the goal or aims of an organisation as well as a link to its website (if there is one) and email contact

Advocacy guide: HIV/AIDS prevention among injecting users : workshop manual

WORLD HEALTH ORGANIZATION (WHO)
JOINT UNITED NATIONS PROGRAMME ON HIV/AIDS (UNAIDS)
2004

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This useful, accessible manual provides an overview of advocacy and describes advocacy processes, methods and approaches in detail, including strategy development, community-based approaches, and working with the media. The final section provides advice on developing arguments and provides a wide range of question-and-answer style stances on controversial issues (eg 'needle programmes send the wrong message'). The final chapter is a comprehensive list of further resources. This focuses mostly on advocacy and HIV, but includes some materials addressing harm reduction and injecting drug users

Promoting rights-based approaches : experiences and ideas from Asia and the Pacific

THEIS, Joachim
2004

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This book is a collection of experiences with rights-based approaches from Asia and the Pacific. Part One looks at rights-based programming, and provides a general overview of rights-based approaches and their history. This is followed by a review of experiences of different rights-based organisations. Part Two translates human rights principles and standards into practical ideas for education and HIV/AIDS programming and for organisational development and management. Part Three presents four examples of rights-based programmes: promoting children’s participation in Vietnam, the Child Friendly District initiative in Ho Chi Minh City, confronting discrimination in South Asia and strengthening accountability for children’s rights through mass media. Part Four presents experiences and experiments with tools for rights-based analysis, planning, monitoring and evaluation. There is also a section on web resources on rights-based approaches, which lists some of the major organisations that are promoting rights-based approaches to development and relief work

The rough guide to a better world and how you can make a difference

WROE, Martin
DONEY, Malcom
DEPARTMENT FOR INTERNATIONAL DEVELOPMENT (DFID)
2004

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This accessible reference tool is part of the Rough Guide series, which includes more than 300 titles. It offers a simple introduction to the concepts of development, poverty and poverty alleviation, inequality, fair trade, volunteering, advocacy and activism

Involving the community : a guide to participatory development communication

BESSETTE, Guy
2004

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This manual argues that communication facilitates the development process. It conceptualises communication as interaction between and among the people whose development is being considered. In this way, communication becomes the development process itself, and the stakeholders - community members or their supporters who share an interest in the outcome - are development communicators as well. Using examples from environmental and natural resource management to illustrate participatory development communication, the manual is adaptable to other development areas, including health. It describes the root concepts of participatory development communication, a ten-step methodology for its application, and suggests communication tools appropriate to the approach. In an annex appended to the book, the author presents a summary of the changing perception of the relationship between the twin processes of communication and development. This adds a theoretical background to the material that gives it more depth for development researchers and practitioners for whom the book is intended, and will also be useful for development communication students

Opportunities to scale up participatory approaches with youth and media

CHETLEY, Andrew
2004

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This paper discusses five key concepts that form part of a participatory approach: communication, participation, networking, diversity and association, and how they relate. It also considers approaches to scale, provides case studies from around the world, and offers some lessons and principles. It would be useful to anyone interested in sustainable solutions to development

Media tool for gender sensitive reporting on HIV/AIDS

CENTRE FOR ADVOCACY AND RESEARCH (CFAR)
POSITIVE WOMEN'S NETWORK (PWN)
UNIFEM
June 2003

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"This tool captures exchanges organized between representatives of the media, positive women's network and activists, on media response to HIV/AIDS, and how issues of concern to people living with HIV/AIDS, especially women, must be represented in mass media. It is meant for media practitioners, media and communications experts, groups involved in media advocacy, AIDS activists, networks of people living with HIV/AIDS, and others working on gender and HIV/AIDS"

Action kit

EARTH ACTION
2003

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An advocacy pack containing a set of coordinated materials for advocacy around child labour. The kit consists of: posters to raise awareness among the public; postcards for the public to send to policymakers or government representatives; 'parliamentary alert' for policymakers; 'media alert' for newspapers, magazines, radio or tv stations; background information on the issue for legislators and journalists, or for re-packaging into websites or newsletters; a full 'report', to educate on the issue; and a 'response form' to inform Earth Action of advocacy activities. A useful example of ready-made advocacy material

Missing the message? 20 years of learning from HIV/AIDS

SCALWAY, Thomas
2003

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This report focuses on the way in which the response to the HIV pandemic has been shaped, with a particular emphasis on the way in which communication has been used.
Often the emphasis is on information dissemination, and the distribution of health messages. While information is vital, past successes in fighting AIDS suggest that approaches need to be far broader than this. A politicised civil society, with communities able to take ownership of the response to HIV/AIDS, can catalyse extraordinary change and mobilisation. Similarly, a media able to support informed, inclusive debate will also be critical to future successes.
This report provides an overview of these issues, and suggests how the problems can begin to be addressed through work with policymakers, civil society and the media

Distorted image of AIDS and orphaning in Africa

WILLIAMSON, John
2003

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This is an interesting response to an article in the Washington Post, which described the horrific impact that AIDS had on a family in Kenya. Williamson responds by saying that the article promotes a distorted image of Africa, an image that is promoted by most US news coverage on HIV/AIDS. News coverage is of statistics and tragic stories, but not of responses that are being made at the community level to protect and care for orphans and other vulnerable children. He suggests that this lack of recognition of the actual capacity of communities in Africa makes it difficult to convince US donors of the importance of strengthening first line responses to the impact of HIV/AIDS which are ultimately family and community capacities

Global health advocacy manual

GLOBAL HEALTH COUNCIL
2003

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A guide to lobbying and advocating in the United States by mobilising others, contacting congressional representatives, and using the media (eg newspapers)

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