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KC team : a toolkit for training and supporting community writers to speak their world on HIV and TB

BARRY, Niamh
et al
2009

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This is a comprehensive guide to plan, implement and evaluate a successful Key Correspondents (KC) training workshop. This workshop is designed to bring together journalism skills and advocacy goals for all participants. KCs who complete this workshop will be able to share their perspectives and experience with civil society and mainstream audiences to influence the discourse around HIV and TB. This toolkit is separated into two key documents: the Key Correspondent Training Workshop Manual and the Key Correspondent Quick Reference Guide - a set of handouts

KC quick reference guide

BARRY, Niamh
et al
2009

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This is a compilation of the information from each session of the Key Correspondent (KC) training workshop. It is intended to support participants roles both during and after the workshop and complements the KC training workshop manual

The straight talk campaign in Uganda : impact of mass media initiatives

ADAMCHK, Susan E.
et al
September 2007

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This summary report presents the findings of an evaluation of the Straight Talk mass media communication programmes to inform youth in Africa about sexual and reproductive health, which have been implemented in Uganda since 1993. The campaign was delivered through a radio show and two newspapers - one aimed at primary school children and one at secondary school students

Electronic resource for media on HIV and AIDS

DAVIES, Jackie
July 2006

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The past two decades have seen the advent of two significant global developments: the spread of HIV and AIDS, and the creation of the Internet. Both of these factors have had a profound effect on many societies, and both are areas of conflict and controversy. An increasing number of media support organisations are using the Internet to provide information and training resources to media workers in developing countries. These electronic resources, or e-resources, are aimed at assisting media to produce effective communication about HIV and AIDS. But are e-resources relevant, how are they being developed and what factors need to be considered to ensure they are effective? This paper aims to explore these questions by examining the HIV and AIDS communication context for local media, and their information and communication needs. E-resources for HIV and AIDS communication are briefly outlined, and gaps and challenges identified; and finally conclusions and recommendations are presented

Electronic resources for media on HIV and AIDS

DAVIES, Jackie
July 2006

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This paper outlines e-resources for HIV and AIDS communication, identifies gaps and challenges and presents conclusions and recommendations. Evidence suggests that media workers in developing countries are not taking up the electronic resources about HIV and AIDS that are aimed at them, and that there is a significant gap between the resources provided and what media workers find useful in their local context

Communication for empowerment : developing media strategies in support of vulnerable groups|Practical guidance notes

DEANE, James
McCALL, Elizabeth
WILDE, Alexandra
March 2006

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This guidance note focuses on the role of information and communication in empowering vulnerable groups, and particuarly centers on strategies that can strengthen the media to play its role. The first part explains why information and communication have an increasing priority in governance work and the second part is guidance for programme planning

Soul City

January 2006

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The Soul City Institute for Health and Development Communication (SC IHDC) is a social change project which aims to impact on society at the individual, community and socio-political levels. SC IHDC is South Africa's premier edutainment project. The webiste includes details and publications about all major Soul City projects, including evaluation reports, advocacy material and training material

HIV/AIDS media guide

AIDS COMMITTEE OF TORONTO (ACT)
2006

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This brief guide offers advice to journalists on appropriate language and reporting on HIV/AIDS. It encourages the use of accurate terminology and reporting that contributes to the dignity of people living with HIV/AIDS, and vulnerable and marginalised communities. Although produced for a Canadian audience it has global relevance

Reporting on HIV/AIDS in Africa : a manual

BEAMISH, Julia
2006

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This manual includes chapters on: the role of the media; effective reporting - the basics; more on effective reporting; how can the story of HIV/AIDS in Africa become newsworthy?; professional standards of ethics and reporting; covering those affected by HIV/AIDS; the language of HIV/AIDS; sources of Information; finding new angles for reporting on HIV/AIDS; and, "selling" the story to editors

Multimedia training kit : AIDS reporting | Multimedia training kit

CLAYTON, Julie
2006

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This section of iTrainOnline's 'Multimedia training kit' (MMTK) is dedicated to reporting on HIV and AIDS. It consists of two units: the first, 'HIV/AIDS journalism and communication skills', aims to give participants the confidence and skills to communicate more effectively about HIV/AIDS research and other HIV/AIDS issues. The second, 'Finding and evaluating HIV/AIDS information on the internet', provides guidance on finding and evaluating the wide variety of HIV/AIDS information and resources available on the internet. Supplementary materials include a list of HIV-related email discussion forums, a glossary and a list of other HIV information sources

Converging ICTs for health in development

SOURCE INTERNATIONAL INFORMATION SUPPORT CENTRE
2006

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This Key list highlights essential information resources on the use of information and communication technologies in the health sector. The range of information and communication technologies is broadening and new advances are finding useful applications in the health sector. However, their deployment in developing countries is often hampered by barriers such as low connectivity and ICT literacy. ‘Older’ media such as radio remain comparatively more accessible and reliable, proving their continuing relevance as strategic tools for health communication. Far from the new technologies replacing the old, there is strong evidence of technological convergence, with, for example, online broadcasting reaching wider audiences and Internet content being repackaged for radio listeners. Technological solutions in developing countries should be responsive to local needs and priorities and consistent with the available enabling environment, infrastructure and capacity. The analysis and case studies highlighted in this list support the idea that combining new and older technologies enhances local ownership and maximises the impact of ICT in the health sector

Reporting manual on HIV/AIDS

KAISER FAMILY FOUNDATION (KFF)
2006

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This is a reporting guide on HIV and AIDS and other public health issues, particularly tuberculosis and malaria. The guide includes acronyms, historical and medical facts and information about the political and social aspects of the HIV and AIDS pandemic, a glossary, issues related to covering HIV and AIDS and language

Getting the message across : the mass media and the response to AIDS

JOINT UNITED NATIONS PROGRAMME ON HIV/AIDS (UNAIDS)
December 2005

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The mass media have the potential to provide a platform for discussion, communication and education on HIV and AIDS, giving a voice to people living with HIV and AIDS (PLWHA), challenging stigma and discrimination, lobbying policy makers and building partnerships and capacity through sharing and transferring skills and expertise. However, mass media can also disseminate misleading messages, while HIV/AIDS communication competes with other topics for broadcasting time and audiences. This report presents three case studies of effective and creative use of the media in South Africa: Soul City and Soul Buddyz adopt an 'edutainment' approach, aiming both to educate and entertain; the Community Health Media Trust produces a series of programmes addressing issues concerning people with HIV/AIDS; Takalani makes television and radio programmes, to encourage small children to develop self-esteem, offer positive models and destigmatise PLWHA. Detailing the lessons learned from these experiences, the report looks at how target audiences are chosen, how partnerships are formed, how topics and ideas are developed and what ethical issues arise

Voices for change : tuning in to community radio [whole issue]

INSTITUTE OF DEVELOPMENT STUDIES (IDS)
November 2005

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This issue of ID21 highlights the role of community media, and especially community radio. Through case studies and brief analytical articles, it examines some of the political, legal and regulatory challenges to the sustainability of community radio, and the difficulty of assessing the social impact of this sector

ICD media assistance workshop

DEPARTMENT FOR INTERNATIONAL DEVELOPMENT (DFID)
July 2005

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This document reports on a one-day workshop on media assistance at DFID, which aimed to raise the profile of media for development, to share media assistance strategies and good practice in the development communications sector, and to chart a way forward for DFID and the wider development community. The report documents the main issues raised at the workshops

Disability and inclusive development [whole issue]

July 2005

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This issue of Development Outreach, a magazine published by the World Bank, is dedicated to disability and inclusive development. Articles highlight the links between disability and equity, poverty and gender issues, HIV and AIDS, and broadcast media; disability at policy level in USAID, DFID and the United Nations; and several case studies of projects that aim to empower people with disabilities, socially, economically and politically

Counting on communication : the Uganda Nutrition and Early Childhood Development Project

VERZOSA, Cecilia
April 2005

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This publication presents the activities and lessons learned from a project which sought to halve malnutrition among preschool children, raise primary school enrollment, reduce dropout and repetition rates, improve psycho-social and cognitive development, and increase the number of mothers practicing appropriate childcare. A strategic communication programme was designed to help mothers and other caregivers adopt new behaviours needed to achieve project outcomes. It helped the project team identify necessary changes in behaviour, knowledge or attitude for all target audiences; frame project-related issues relevant to different stakeholders, such as parliamentarians, mothers, community leaders, educators, and local government administrators; craft persuasive messages according to their needs, concerns and perceptions; and use the most appropriate communication channels. The communication strategy included a: national advocacy effort aimed at parliamentarians, health and education ministry officials, district and community leaders; multi-media campaign that emphasized three behaviour change interventions; training programme for health workers and pre-school teachers on their role; and monitoring and evaluation component to ensure that materials were disseminated via cost-effective channels of communication and that messages reached target audiences. Lessons learned emphasize the value of developing a comprehensive communication strategy during project design.

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