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RBM advocacy guide


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A practical guide to advocacy work around malaria, including useful facts and statistics, and detailed information on advocacy strategies for social change. It presents a comprehensive tool for telling others about the Roll Back Malaria partnership and influencing their thinking around malaria control. It outlines four basic steps that are essential for an effective advocacy initiative: gathering the facts, packaging the message, working with the media and mobilising others. It contains specific examples and creative ideas. Political protocol, media etiquette and social values vary widely from country to country and the guide suggests cultural sensitivity. There is an advocacy resources chapter where readers may borrow successful ideas from others to creatively adapt and apply to their own situations and campaigns


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