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Planning behaviour change communication (BCC) interventions : a practical handbook

CHEN, Peter F.
2006

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This handbook begins by clarifing the concepts of behaviour change communication (BCC) interventions in the context of UNFPA programmes. This is followed by a brief presentation of some of the most common theoretical frameworks that serve to help gain an understanding of the processes that can influence health-related behaviours. An important aspect of the handbook is the step-by-step guide on following a process or chain of events to plan, design, execute, monitor and evaluate BCC interventions

Turning the ordinary into the extraordinary : the green pendelu and maternal health in Mali

CLEMMONS, Lydia
COULIBALY, Yaya

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This paper introduces the philosophy and elements of the DIORO approach in which indigenous cultural resources in Mali, including songs, singer/storytellers (griots) and traditional clothing, were used in a successful campaign to increase communication between husbands and wives regarding pregnancy and to improve health-seeking behavior during pregnancy. Assisted births in the project area increased from under 20% at the start of the project to 77% in the year after the IEC campaign was implemented

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