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Measuring the difference : guide to planning and evaluating health information outreach

BURROUGHS, Catherine M
WOOD, Fred B
September 2000

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This guide presents a programmatic and goal-orientated approach to outreach activities. The premise of this approach is that evaluation is an integral part of programme development: planning and evaluating an outreach initiative is one and the same process, and asking the right questions at the beginning is essential for getting useful results at the end. The guide is practical in purpose, with checklists, worksheets and examples, but also heavily theory-based, offering a range of methodological possibilities and strategies. The guide should be useful to community organisations, libraries, clinics or other groups seeking to affect the capacity of individuals or communities to use health information resources and to address barriers to access, through simple or complex outreach projects. It is not specifically written for developing-country contexts

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