The Soul City Institute for Health and Development Communication (SC IHDC) is a social change project which aims to impact on society at the individual, community and socio-political levels. SC IHDC is South Africa's premier edutainment project. The webiste includes details and publications about all major Soul City projects, including evaluation reports, advocacy material and training material
This publication presents the activities and lessons learned from a project which sought to halve malnutrition among preschool children, raise primary school enrollment, reduce dropout and repetition rates, improve psycho-social and cognitive development, and increase the number of mothers practicing appropriate childcare. A strategic communication programme was designed to help mothers and other caregivers adopt new behaviours needed to achieve project outcomes. It helped the project team identify necessary changes in behaviour, knowledge or attitude for all target audiences; frame project-related issues relevant to different stakeholders, such as parliamentarians, mothers, community leaders, educators, and local government administrators; craft persuasive messages according to their needs, concerns and perceptions; and use the most appropriate communication channels. The communication strategy included a: national advocacy effort aimed at parliamentarians, health and education ministry officials, district and community leaders; multi-media campaign that emphasized three behaviour change interventions; training programme for health workers and pre-school teachers on their role; and monitoring and evaluation component to ensure that materials were disseminated via cost-effective channels of communication and that messages reached target audiences. Lessons learned emphasize the value of developing a comprehensive communication strategy during project design.
This book is a collection of experiences with rights-based approaches from Asia and the Pacific. Part One looks at rights-based programming, and provides a general overview of rights-based approaches and their history. This is followed by a review of experiences of different rights-based organisations. Part Two translates human rights principles and standards into practical ideas for education and HIV/AIDS programming and for organisational development and management. Part Three presents four examples of rights-based programmes: promoting children’s participation in Vietnam, the Child Friendly District initiative in Ho Chi Minh City, confronting discrimination in South Asia and strengthening accountability for children’s rights through mass media. Part Four presents experiences and experiments with tools for rights-based analysis, planning, monitoring and evaluation. There is also a section on web resources on rights-based approaches, which lists some of the major organisations that are promoting rights-based approaches to development and relief work
A Cochrane systematic review looking at the role of mass media (radio, television, newspapers, magazines, leaflets, posters and pamphlets) in influencing the use of health care interventions. Shows some evidence that channels of communication have an important role in influencing use of effective services and discouraging use of services of unproven effectiveness
A step-by-step guide to advocacy for immunization. Covers preparation (building a plan, gathering information, creating messages and materials), outreach (building a coalition, engaging policymakers, working with the media, involving the public) and monitoring and evaluating. Includes a brief section of further sources of information (manuals, guides and websites) as well as useful examples and case studies
Part of the UNAIDS best practice collection, this publication outlines an inexpensive communications methodology for media and HIV/AIDS workers. It is illustrated with examples of successful HIV/AIDS radio programming from all over the world. Includes sections on planning, researching, designing and producing radio programming, with a participatory emphasis
This annotated bibliography pulls together published and unpublished research and examples from practice based on communication strategies for HIV/AIDS prevention and care. It highlights the literature in both theoretical and practical applications. Researchers and practitioners can use this bibliography to identify key books, articles, and reports that deal with specific communications-related aspects of HIV/AIDS prevention and care.
The first section contains references related to the different theoretical concepts in HIV/AIDS communication, and examples of their application in different settings. The theories considered are the diffusion of innovations, the health belief model, the theory of reasoned action, the AIDS risk-reduction and management model, the sense-making approach, and social learning and cognitive theories. The second section of this bibliography covers examples and reports of HIV/AIDS communication campaigns. In doing so, it provides references dealing with traditional mass media campaigns, multimedia campaigns, and the role of interpersonal and small-group communication in media campaigns; as well as more recent approaches to health and HIV/AIDS communication such as media advocacy and entertainment-education. The third section of this document contains references on community response to HIV/AIDS. Culture and context occupy the fourth section, which includes citations that might help users identify key references associated with some of the issues identified as highly relevant to future HIV/AIDS communication, such as language and different ways of knowing and communicating in varied contexts
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