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What's culture got to do with HIV and AIDS : why the global strategy for HIV and AIDS needs to adopt a cultural approach

GOULD, Helen
February 2007

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This findings paper reports the initial findings from HIV/AIDS: The Creative Challenge, a project which is developing reflective discussion with field practitioners and policy makers on the value of cultural approaches to HIV and AIDS. It provides an introductory analysis of the concept of culture, looks at examples and success stories of effective application of cultural approaches to HIV and AIDS communication, and sets out the terms of the debate around culture in the context of the current international HIV and AIDS strategy. It calls for a change in donor culture with a shift towards ‘softer’, qualitative impact measurements in monitoring and evaluation practices and for a recognition at the local, national and international levels of the cultural dimension of the pandemic

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