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Communications programming for HIV/AIDS : an annotated bibliography

JOINT UNITED NATIONS PROGRAMME ON HIV/AIDS (UNAIDS)
1999

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This annotated bibliography pulls together published and unpublished research and examples from practice based on communication strategies for HIV/AIDS prevention and care. It highlights the literature in both theoretical and practical applications. Researchers and practitioners can use this bibliography to identify key books, articles, and reports that deal with specific communications-related aspects of HIV/AIDS prevention and care.
The first section contains references related to the different theoretical concepts in HIV/AIDS communication, and examples of their application in different settings. The theories considered are the diffusion of innovations, the health belief model, the theory of reasoned action, the AIDS risk-reduction and management model, the sense-making approach, and social learning and cognitive theories. The second section of this bibliography covers examples and reports of HIV/AIDS communication campaigns. In doing so, it provides references dealing with traditional mass media campaigns, multimedia campaigns, and the role of interpersonal and small-group communication in media campaigns; as well as more recent approaches to health and HIV/AIDS communication such as media advocacy and entertainment-education. The third section of this document contains references on community response to HIV/AIDS. Culture and context occupy the fourth section, which includes citations that might help users identify key references associated with some of the issues identified as highly relevant to future HIV/AIDS communication, such as language and different ways of knowing and communicating in varied contexts

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