There has been little systematic research in the development field about the communication needs of developing country policy-makers and how such research can be used to inform policy brief content and design. This background note looks at the research communication environment involving researchers, policy-makers and development practitioners from the North and South in science, technology and innovation
This review looks at communication activities around HIV prevention in 11 countires in South and East Africa operating in 2006 at a national level. It considers the variations in HIV epidemiology between countries, and the heterogeneity within them, and examines the different approaches to communication that are used. The country summaries include a synopsis of the epidemiology, indicators of knowledge, behaviour and service uptake and information about HIV and AIDS prevention communication, activities, approaches and funding
This paper surveys empirical studies published in academic journals in the last five years that demonstrate the impact of communication for development. It highlights theoretical underpinnings, communication approaches and techniques, and outstanding evidence of communication’s impact presented in these studies. It looks at theoretical models in communication for development; trends in recent research; and the evidence of the impacts of communication for development
This accessible briefing paper outlines a number of key issues and challenges for strengthening research communication and promoting evidence-based policy. It reviews a range of recent NGO initiatives and debates in this area and signposts a number of useful resources and case studies. Considers the need to bridge the gaps between researchers, policy-makers and practitioners, the role of influential policy networks, the role of political context, components of effective research communicatIon, and some promising initiatives at the 'research-practice boundary'
This report profiles ten methods for facilitating dialogue. The approaches are diverse: some are designed for small groups, others for large numbers of people; some explore conflict while others are based on what is agreed. Part 1 looks at the foundations for, and approaches to, dialogue and offers some background on dialogue in traditional African culture. Part 2 maps out ten dialogue methods in depth and a number of others more briefly. Part 3 offers some ideas for how to assess what method to use in a given context
This publication presents the activities and lessons learned from a project which sought to halve malnutrition among preschool children, raise primary school enrollment, reduce dropout and repetition rates, improve psycho-social and cognitive development, and increase the number of mothers practicing appropriate childcare. A strategic communication programme was designed to help mothers and other caregivers adopt new behaviours needed to achieve project outcomes. It helped the project team identify necessary changes in behaviour, knowledge or attitude for all target audiences; frame project-related issues relevant to different stakeholders, such as parliamentarians, mothers, community leaders, educators, and local government administrators; craft persuasive messages according to their needs, concerns and perceptions; and use the most appropriate communication channels. The communication strategy included a: national advocacy effort aimed at parliamentarians, health and education ministry officials, district and community leaders; multi-media campaign that emphasized three behaviour change interventions; training programme for health workers and pre-school teachers on their role; and monitoring and evaluation component to ensure that materials were disseminated via cost-effective channels of communication and that messages reached target audiences. Lessons learned emphasize the value of developing a comprehensive communication strategy during project design.
This is an overview of the..." elements to consider in developing an organisational communication strategy. Aimed at development workers, researchers and policymakers - from international organisations, the business community, government and non-governmental organisations - it demonstrates that the communication field is large and growing"
Designed primarily as a field guide for development workers and extension staff, this handbook provides a simple, easy-to-follow procedure for planning cost-effective and appropriate communication programmes. Steps include: situation analysis, baseline surveys and a range of participatory tools and techniques to profile exisiting communication channels and methods, and develop appropriate communication programmes. It can be used as a reference for conducting participatory rural communication appraisal (PRCA) in the field as well as a training guide for capacity building in PRCA
A collection of brief case studies about creating, adapting, disseminating and exchanging locally-produced content. Includes a page of text on each case plus bulleted 'lessons learned', which are very valuable
This list of books, articles and reports covers five topics: Policies, rights and statistics; Community and family impacts; Community and family responses; Children and communication; HIV/AIDS communication. Entries are carefully selected and many include thorough abstracts. It supports a literature review (also available online). It is searchable online through the CADRE website www.cadre.org.za
Hepatitis B is especially dangerous for infants, since they may carry the infection for the rest of their lives without knowing it. Chronic carriers can infect others and are at risk of serious liver disease in later life. However, the hepatitis B vaccine, if provided, helps protect infants against these problems. The vaccine's introduction to developing countries only began in the late 1980s, but many countries still cannot afford to administer the vaccine to all children. This paper summarises the lessons learned about effective advocacy with decision makers, communication with parents and caretakers, and training health staff regarding hepatitis B, gained from over ten years of experience introducing hepatitis B vaccine worldwide. It also includes the WHO 'aide-memoire' on hepatitis B
Provides suggestions on now to develop materials to support education about sensitive issues around HIV and sexual health. It offers ideas and examples of how some organisations have used different methods, and suggests where to get further information
"Corporations use public relations techniques to limit campaigns against the socially-irresponsible or environmentally-destructive practices of transnational companies. Taking the infant food industry as a case study, this briefing discusses the risks of 'dialogue' with company or industry organizations"
This publication presents eight case studies that demonstrate that effective and sustainable action depends on changes in people; those who make and influence decisions about development priorities and at village level those who change their everyday lives. The cases show that these changes depend on effective communication efforts. They also demonstrate that communication is more than just information, it is a two-way process involving asking and listening
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