"This MessageBrief summarises and comments on the framing strategies currently in use to communicate information about disability and human rights. The recommendations presented here are based on framing “best practices,” gleaned from more than 15 years of communications research on a wide range of social issues, and represent important opportunities for disability rights advocates to communicate more effectively". This brief reviews more than 55 communications materials sampled from 20 organisations involved in the disability rights field. Five primary framing strategies: Unframed Facts and Numbers, Description Instead of Explanation, Problems Without Solutions, Crisis Stories, and Vivid Cases in current communications are identified and 8 recommendations are presented. Gaps in existing research precluding the ability to make more specific reframing recommendations are identified.
This white paper will provide the reader with insight into the role technology plays for the full participation of persons with disabilities and older people in the digital society. The authors consider equal opportunities to participate in all realms of life a human right. The paper will help the reader to understand what the barriers to full digital inclusion for these groups are, how changing scenarios in society should lead to the definition of new goals and how these goals could be reached.
This white paper looks forward and challenges the reader to identify strategies to tackle the digital divide. In the first section, it analyses trends and policy objectives as defined by the international community in 6 different areas relevant to the digital divide:
Disability and participation
Health and social care
The writing of this white paper is the result of a three-year long project funded by the European Commission under the Lifelong Learning Programme. The ENTELIS project has brought together various organisations from different European countries and beyond and has resulted in the establishment of a sustainable network, supported by three European umbrella organisations: EASPD (European Association of Service Providers to Persons with Disabilities), AAATE (Association for the Advancement of Assistive Technology in Europe) and EVBB (European Association of Vocational Training Institutes). For them supporting the network means creating an opportunity for their member organisations and other interested stakeholders to actively engage with technology and technology users with disabilities in education, vocational training and person centred support services. Their common understanding is that ICT and AT can empower people with disabilities, lead to more fulfilled lives and a more inclusive society but that this can only be reached if there is effective collaboration between sectors. Their expectation is that the network will empower their member organisations in making this become reality and this document and in particular the roadmap contained in there might provide good guidance for that.
This resource package supports the development priorities of UNICEF to improve the survival, development and protection of infants, young children and their families. Specifically, it is designed for use by anyone interested in communication for the holistic development of children
This paper surveys empirical studies published in academic journals in the last five years that demonstrate the impact of communication for development. It highlights theoretical underpinnings, communication approaches and techniques, and outstanding evidence of communication’s impact presented in these studies. It looks at theoretical models in communication for development; trends in recent research; and the evidence of the impacts of communication for development
This report profiles ten methods for facilitating dialogue. The approaches are diverse: some are designed for small groups, others for large numbers of people; some explore conflict while others are based on what is agreed. Part 1 looks at the foundations for, and approaches to, dialogue and offers some background on dialogue in traditional African culture. Part 2 maps out ten dialogue methods in depth and a number of others more briefly. Part 3 offers some ideas for how to assess what method to use in a given context
After years of debate, most people working in water and sanitation now agree that hygiene promotion is vitally important. But even now, many programmes either ignore it or do it badly. This field note describes two African hygiene promotion programmes that have successfully used new approaches: Saniya in burkina Faso and ZimAHEAD in Zimbabwe. Both programmes concentrated on understanding how people actually hehave and hence hot to change that behaviour. Both programmes demonstrated ideas that can be applied at a larger scale. Changin human hygiene behaviour is a long process that is difficult to measure and both of these programmes still have obstacles to overcome. However, this work indicates that systematic and carefully managed hygiene promotion programmes can achieve improvement in hygiene behaviour and hence reduction in diarrhoeal diseases
Designed primarily as a field guide for development workers and extension staff, this handbook provides a simple, easy-to-follow procedure for planning cost-effective and appropriate communication programmes. Steps include: situation analysis, baseline surveys and a range of participatory tools and techniques to profile exisiting communication channels and methods, and develop appropriate communication programmes. It can be used as a reference for conducting participatory rural communication appraisal (PRCA) in the field as well as a training guide for capacity building in PRCA
"This report presents a family tree of theories, concepts, methodologies and strategies for change in the field of development communication. It presents a chronological evolution and comparison of approaches and findings. The goal of this report is to clarify the understandings and the uses of the most influential theories, strategies, and techniques"
A wide range of international case studies of grass-roots projects involved in communication for social change. Covers radio, theatre, video and the Internet and the participatory approaches they are employed in. Each case study gives a succinct overview which includes history, background, description of the media, outcomes and constraints
Provides an overview of communication with a special emphasis on the HIV/AIDS epidemic in South Africa. Includes an overview of the issues, along with case-studies and examples that are relevant at national, provincial and local level
This booklet is designed to support people to put a communication programme into effect, in and for the water sector. Offers guidance based on the experiences of many people in many countries, and outline the steps that need to be taken to develop and implement a communication strategy. Such a strategy should be designed to support the sector goal of supplying everyone in each country in the years to come with sustainable basic water supply and sanitation. Included as an appendix is a collection of short advocacy pieces which address some of the key questions raised in and by the booklet and which can be referred to or used as a short summary. Together, these pieces set out to make the case for the creation of a communication culture in the Water and Sanitation Sector
This publication presents eight case studies that demonstrate that effective and sustainable action depends on changes in people; those who make and influence decisions about development priorities and at village level those who change their everyday lives. The cases show that these changes depend on effective communication efforts. They also demonstrate that communication is more than just information, it is a two-way process involving asking and listening
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