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Participatory rural communication appraisal : starting with the people

ANYAEGBUNAM, Chike
MEFALOPULOS, Paolo
MOETSABI, Titus
2004

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Designed primarily as a field guide for development workers and extension staff, this handbook provides a simple, easy-to-follow procedure for planning cost-effective and appropriate communication programmes. Steps include: situation analysis, baseline surveys and a range of participatory tools and techniques to profile exisiting communication channels and methods, and develop appropriate communication programmes. It can be used as a reference for conducting participatory rural communication appraisal (PRCA) in the field as well as a training guide for capacity building in PRCA

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