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Getting the message across : the mass media and the response to AIDS

JOINT UNITED NATIONS PROGRAMME ON HIV/AIDS (UNAIDS)
December 2005

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The mass media have the potential to provide a platform for discussion, communication and education on HIV and AIDS, giving a voice to people living with HIV and AIDS (PLWHA), challenging stigma and discrimination, lobbying policy makers and building partnerships and capacity through sharing and transferring skills and expertise. However, mass media can also disseminate misleading messages, while HIV/AIDS communication competes with other topics for broadcasting time and audiences. This report presents three case studies of effective and creative use of the media in South Africa: Soul City and Soul Buddyz adopt an 'edutainment' approach, aiming both to educate and entertain; the Community Health Media Trust produces a series of programmes addressing issues concerning people with HIV/AIDS; Takalani makes television and radio programmes, to encourage small children to develop self-esteem, offer positive models and destigmatise PLWHA. Detailing the lessons learned from these experiences, the report looks at how target audiences are chosen, how partnerships are formed, how topics and ideas are developed and what ethical issues arise

HIV-related stigma, discrimination and human rights violations: case studies of successful programmes

JOINT UNITED NATIONS PROGRAMME ON HIV/AIDS (UNAIDS)
2005

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This report is a collection of case studies of projects, programmes and activities around the world that have used innovative methods to challenge HIV-related stigma, discrimination and human rights violations. The case studies are grouped under stigma-reduction approaches; anti-discrimination measures; and human rights and legal approaches. They are followed by some cross-project/activity analysis that identifies common elements and a number of key principles of success, each of which offers an entry point for innovative and potentially effective work

HIV & AIDS mainstreaming guide for VSO offices

ORZA, Luisa
IORPENDA, Kate
2004

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This resource aims to train VSO staff and volunteers on the principles and processes of mainstreaming HIV & AIDS education into programmes. It's purpose is to develop organisational learning by providing practical advice about implementation through user-friendly, adaptable steps towards mainstreaming. This resource would be useful for anyone with an interest in mainstreaming HIV & AIDS in development activity

Establishing and sustaining HIV post-test clubs (PTCs) : lessons learnt from Kenya

WILDEMAN, Renske
TAEGTMEYER, Miriam
DOYLE, Vicki
October 2001

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This briefing outlines the objectives and activities of HIV Post-Test Clubs (PTCs), and, using a case-study from Kenya, looks at the lessons learned and at the challenges ahead. Post-Test Clubs are designed to raise community awareness about HIV/AIDS, and to advocate for community-based counselling and testing centres. The document calls for more openness about HIV status between members, a greater emphasis in HIV/AIDS self awareness, training for PTC members and regular monitoring and evaluation of club activities

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