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Drug promotion : what we know, what we have yet to learn

NORRIS, Pauline
et al

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This is a literature review on drug promotion, summarising current research findings on: professional and lay people's attitudes toward drug promotion; impact of pharmaceutical promotion on attitudes and knowledge; impact of pharmaceutical promotion on behaviour; and interventions carried out to counter promotional activities. The review suggests that promotion affects attitudes and behaviour. However evidence is patchy and more research is needed to verify the relationship between drug promotion and behaviour change


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