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RBM communications assessment : challenges and opportunities in Ghana, Mali, Senegal, Tanzania and Uganda

SHUFFELL, Sara
2004

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This report is from an assessment carried out between October 2002 and April 2003 in Ghana, Mali, Senegal, Tanzania and Uganda. It was part of a Roll Back Malaria Communications Assessment as an initial stage in the process to develop effective and inclusive national malaria communication strategies in RBM participating countries across Africa. It notes the challenges that are raised in the context of development communications in Africa: the absence of basic malaria communications strategies, poor visibility of National Malaria Control Programmes, and lack of regional coordination and information sharing to name a few. There are, however, many opportunities to develop better malaria communications listed in the report

Turning the ordinary into the extraordinary : the green pendelu and maternal health in Mali

CLEMMONS, Lydia
COULIBALY, Yaya

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This paper introduces the philosophy and elements of the DIORO approach in which indigenous cultural resources in Mali, including songs, singer/storytellers (griots) and traditional clothing, were used in a successful campaign to increase communication between husbands and wives regarding pregnancy and to improve health-seeking behavior during pregnancy. Assisted births in the project area increased from under 20% at the start of the project to 77% in the year after the IEC campaign was implemented

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