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Developing materials on HIV/AIDS/STIs for low-literate audiences

FAMILY HEALTH INTERNATIONAL (FHI)
PROGRAM FOR APPROPRIATE TECHNOLOGY AND HEALTH (PATH)
December 2002

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This manual provides a comprehensive methodology for developing materials for a low-literate audience in the context of a behaviour change communication program. It demonstrates the process of learning about target populations using qualitative research methodologies, developing effective messages with thir input, and crafting visual messages to support the overall HIV and AIDS program. Involving the target population and stakeholders in the development process is key to ensuring high-quality effective print materials. Finally, the guide outlines the process for rigorous pretesting to ensure that the information and issues are understood by the population groups that programs are trying to reach and influence. It can be adapted and used to develop audio-visual materials or materials for other target groups

Making prevention work : global lessons learned from the AIDS control and prevention (AIDSCAP) project 1991-1997

AIDS CONTROL AND PREVENTION PROJECT (AIDSCAP)
1997

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Documents the experience of one of the world’s largest international HIV/AIDS prevention projects, which was implemented by FHI and its partners in 45 countries. It describes lessons learned during AIDSCAP, with examples and project profiles, in ten technical and programmatic areas: behaviour change communication, improving prevention and treatment of sexually transmitted diseases, prevention marketing, policy development, behavioral research, evaluation, gender and HIV/AIDS, management, AIDS care and support, and cross-border interventions

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