Reproductive health and HIV/AIDS prevention campaign. Utilizing creative dramatized traditional Taita dance and music to increase public awareness about HIV/AIDS in Wongonyi community

MJOMBA, Leonard Majalia

Publication Date 

24 p

This work attempts to show how traditional Taita dance and music can creatively be utilised to sensitise and mobilise for social change in a rural community in Kenya. A horizontal model of communication aimed at steering clear of the conventional top-down models is proposed so that by empowering the rural people, it is anticipated that they will be able to transmit messages concerning reproductive health and HIV & AIDS prevention in a manner that makes the messages intelligible to them, and within themselves, for long periods of time such that it leads to individual and community behaviour change

Regional Focus 

Country focus 


Type of material