Reproductive health and HIV/AIDS prevention campaign. Utilizing creative dramatized traditional Taita dance and music to increase public awareness about HIV/AIDS in Wongonyi community

MJOMBA, Leonard Majalia

Publication Date 

2003
24 p

This work attempts to show how traditional Taita dance and music can creatively be utilised to sensitise and mobilise for social change in a rural community in Kenya. A horizontal model of communication aimed at steering clear of the conventional top-down models is proposed so that by empowering the rural people, it is anticipated that they will be able to transmit messages concerning reproductive health and HIV & AIDS prevention in a manner that makes the messages intelligible to them, and within themselves, for long periods of time such that it leads to individual and community behaviour change

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