Breaking the rules, stretching the rules 2001 : evidence of violations of the international code of marketing of breastmilk substitutes and subsequent resolutions

KEAN, Yeong Joo
ALLAIN, Annelies

Publication Date 

2001

[From the executive summary] "Breaking the Rules 2001 describes the evidence of violations collected during a 14-country survey of company compliance with the International Code of Marketing of Breastmilk Substitutes and relevant World Health Assembly Resolutions. The monitoring results cover 16 transnational baby food companies and 13 manufacturers of bottles and teats. [...] "The evidence collected demonstrates systematic disregard for the Code. Companies must be aware of this and there can be no excuse. Promotion was found to be most intense in affluent countries where there are no marketing restrictions and where there is fierce competition."

Notes:This publication is also available in Spanish 

View webpage for full text 

Regional Focus 

Language 

Type of material