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Home > Communications framework for HIV/AIDS : a new direction

Communications framework for HIV/AIDS : a new direction

JOINT UNITED NATIONS PROGRAMME ON HIV/AIDS (UNAIDS)
Publication Date 
1999
102 p

This framework, the product of a participatory research project on the use of communications for HIV prevention, finds conventional communications that focus on behaviour change limited in their scope and effectiveness. It questions the relationship between knowledge and behaviour, and the stress in ‘behaviour change’ communication on individual change. For sustainable change, the influence of a number of domains of social context need to be addressed, including: political and policy frameworks, gender, socio-economic status, spirituality and religion, and culture. It builds on these domains to create broad regional strategies for communications in Asia, Africa and Latin America and the Caribbean. Its suggestions for future national strategies combine interpersonal communication and mass media in key areas of HIV/AIDS prevention and care. It stipulates that participatory processes are central to designing and operationalising national strategies

View webpage for full text 

https://data.unaids.org/publications/irc-pub01/jc335-commframew_en.pdf [1]

Keywords 
Health [2]; sexual health [3]; Information & knowledge [4]; communication [5]; Inclusion [6]; culture [7]; Cross-cutting [8]; policy [9]; religion [10]; Global picture [11]; disability and gender [12]; Politics government and economics [13]; socio-economic [14]; strategic planning [15]; society and social change [16]; Programme/ Project [17]; design inclusive projects [18]; implement inclusive projects [19]
Regional Focus 
Africa (AFRO) [20]
South East Asia (SEARO) [21]
Pan American (PAHO) [22]
Language 
English [23]
Type of material 
text [24]
Content type 
case studies [25]
Publisher 
Joint United Nations Programme on HIV/AIDS (UNAIDS) [26]

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[1] https://data.unaids.org/publications/irc-pub01/jc335-commframew_en.pdf
[2] https://asksource.info/resources/search/keyword/health
[3] https://asksource.info/resources/search/keyword/sexual-health
[4] https://asksource.info/resources/search/keyword/information-knowledge
[5] https://asksource.info/resources/search/keyword/communication
[6] https://asksource.info/resources/search/keyword/inclusion
[7] https://asksource.info/resources/search/keyword/culture
[8] https://asksource.info/resources/search/keyword/cross-cutting
[9] https://asksource.info/resources/search/keyword/policy
[10] https://asksource.info/resources/search/keyword/religion
[11] https://asksource.info/resources/search/keyword/global-picture
[12] https://asksource.info/resources/search/keyword/disability-and-gender
[13] https://asksource.info/resources/search/keyword/politics-government-and-economics
[14] https://asksource.info/resources/search/keyword/socio-economic
[15] https://asksource.info/resources/search/keyword/strategic-planning
[16] https://asksource.info/resources/search/keyword/society-and-social-change
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[18] https://asksource.info/resources/search/keyword/design-inclusive-projects
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[20] https://asksource.info/region-contacts/africa-afro
[21] https://asksource.info/region-contacts/south-east-asia-searo
[22] https://asksource.info/region-contacts/pan-american-paho
[23] https://asksource.info/resources/search/language/english
[24] https://asksource.info/resources/search/material-type/text
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[26] https://asksource.info/organisations/joint-united-nations-programme-hivaids-unaids