This manual provides a comprehensive methodology for developing materials for a low-literate audience in the context of a behaviour change communication program. It demonstrates the process of learning about target populations using qualitative research methodologies, developing effective messages with thir input, and crafting visual messages to support the overall HIV and AIDS program. Involving the target population and stakeholders in the development process is key to ensuring high-quality effective print materials. Finally, the guide outlines the process for rigorous pretesting to ensure that the information and issues are understood by the population groups that programs are trying to reach and influence. It can be adapted and used to develop audio-visual materials or materials for other target groups
Replaces two prior PATH publications: 'Developing health and family planning materials for low-literate audiences' and 'Immunization and child health materials development guide'
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